Max Cement launches “Builders of India” – A Social Media Campaign to Honour the Unsung Heroes of India’s Freedom Struggle The campaign #BuildersOfIndia is designed keeping in mind the Government of India’s initiative, “Azadi Ka Amrit Mahotsav” to celebrate and commemorate 75 years of India’s independence and the glorious history of its people, culture and achievements.
Max Cement’s “BuildersOfIndia” campaign started as a 75 days countdown to the upcoming Independence Day and it will alive the stories of the unsung heroes of our freedom movement whose supreme sacrifices have made freedom a reality for us. The idea of this campaign is to pay homage to these unsung builders of India by whose unique action and selfless patriotic duty India stands today as a giant amongst nations.
In today's fast-moving world and tough competitive day-to-day life,the youth hardly find time for remembrance of our rich heritage and past.This becomes most crucial whilst the nation celebrates Azadi ka Amrit Mahotsav.Max cement has been able to recreate and recall the stories of such #buildersofindia and garnered over 5 million views on its Social Media campaign.
Taji Mideren was a farmer and trader from Elopain village in the Ithun Valley, Arunachal Pradesh. a. He took part in the activities against British rule and killed three British officers near the Dikran river in 1905. He organized his Mishmi fellow tribals and gathered them to resist the expansion of British authority. He established a Mishmi Confederacy under Pangon and other Mishmi leaders but was finally captured by the British police in December 1917 and sentenced to death.
Lala Har Dayal (1884 - 1939) was an Indian revolutionary and a scholar who dedicated his life to resisting British influence in India. In 1913, he formed the Ghadr (Gadar) Party to organize a rebellion against the British government of India.
Lakshmibai (19 November 1828 — 18 June 1858) was the Rani of Jhansi from 1843- 1853 as the wife of Maharaja Gangadhar Rao. After his death, the British East India Company, under the Governor-General Lord Dalhousie, applied the Doctrine of Lapse, rejecting Damodar Rao's claim to his throne and annexing the state to its territories. When she became aware of it, she cried out ‘Main apni Jhansi nahi doongi.’During the siege of the Jhansi fort, Lakshmibai dressed as a man and fought against the British troops on horseback valiantly. She was ultimately wounded and killed during the combat.
Chittaranjan Das (5 November 1870 – 16 June 1925), popularly called Deshbandhu (Friend of the Nation), was an Indian freedom fighter, political activist and lawyer during the Indian independence movement. He was the founder leader of the Swaraj Party in Bengal during the period of British colonial rule in India. He had initiated the ban on British-made clothes, setting an example by burning his European clothes and wearing Khadi clothes.
Kailash Nath Katju(1887-1968) was one of India's most prominent lawyers and a part of some of the most notable cases of his time, including the Indian National Army trials. Dr Katju joined the freedom struggle against British rule in India early on and spent several years incarcerated with fellow freedom fighters. He also held positions as – the Governor of Orissa and West Bengal, the Chief Minister of Madhya Pradesh, the Union Home Minister and the Union Defence Minister of India.
Bhagat Singh (27 September 1907 – 23 March 1931), one of the most charismatic revolutionaries, was born in Lyallpur Western Punjab (now in Lahore, Pakistan). He had braved two high-profile plots against British authorities that helped galvanize the Indian independence movement.
V CHIDAMBARAM PILLAI (5 September 1872 - 18 November 1936) was a prominent freedom fighter from Tamil Nadu. He launched the first indigenous Indian shipping service between Tuticorin and Colombo.
He was also the founder of Swadeshi Steam Navigation Company in 1906 to compete against the monopoly of the British India Steam Navigation Company. But it was liquidated in 1911, and the ships were auctioned to the competitors. He was later charged with sedition by the British government and sentenced to life imprisonment, and his barrister license was revoked.
The success of the #buildersofindia can be well judged by the reports in the national and international media channels,both digital and print. The media talks about the novel approach to create awareness about the unsung heroes of India.Some of these are given below.
The news about the novel initiative #BuildersOfIndia Campaign was reported in more than 75 Media Portals including international wire agencies such as Aljazeera, Australia, Morning Tribune, British Columbia Times, British News Network, Japan Times Today, Whitehouse News Time and many more.
The success of the #BuildersOfIndia can be well judged by the reports in the national and international media channels, both digital and print. The media talks about the novel approach to create awareness about the unsung heroes of India.
The #BuildersOfIndia campaign has been followed and appreciated by people across the Northeast.Eminent personalities from various field have shared their opinion on the novel initiative by Max Cement and have expressed their sentiments and talked about their favourite freedom fighter.
Inspired by the call of the Government on the Azadi Ka Amrit Mahotsav, we at Max Cement launched an unique initiative to educate today's Youth and the Millennials in North East India about the untold stories of the determination, valour courage and sacrifices of 75 Unsung Heroes of the freedom movement. Max Cement engaged with popular young social media influencers of the North East in the Instagram platform to talk about such heroes of India .
Max Cement participated in the Har Ghar Tiranga programme by requesting all its channel partners and employees to participate in this initiative. We also hoisted the Indian flag as per custom in the premises of our Plant and in the residential colonies based there.
We are thankful to our Government for giving us the opportunity to serve the Nation in a small way by our humble effort. Max Cement pledges to continue in its philosophy of building a strong North East but through its principles of honesty, integrity and patriotism.